Produce a generation of pioneers to unleash the full potential of sports and events in Qatar and the Middle East and North Africa.
Our mission is to enable the delivery of a superb 2022 FIFA World Cup Qatar™ by developing exceptional individuals and teams from Qatar and across the Middle East and North Africa.
We welcome and value all individuals encouraging them to show their passion and talent.
We are pioneers, unafraid of exploring new ideas in our pursuit of excellence.
We lead by example and hold ourselves to the highest professional standards.
We aim for greatness, we work with humility and we always look to inspire the best in others.
We always strive to improve, we analyse what we do and we actively seek feedback.