In the MENA region, sport and events are playing an increasingly important role by driving economic, commercial and industrial activity. In spite of the growing importance of both sporting and events, the size and nature of the sport and event industries within the MENA region have thus far not been established or measured in a rigorous way. As a result, it is currently unclear which sectors/organisations constitute the sport and event industries, how large the sport and event industries are, where growth is taking place, and what contribution sport and events are making to national economies. In the context of this background, Josoor Institute is undertaking research that will identify, measure and analyse the nature and size of the sport and event industries in Qatar and across the MENA region.

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