Change Management, Influencing & Negotiation

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Professional Development Workshops
20 March 2019 to 21 March 2019

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Programme End Time

Location : Qatar National Team's Building - Aspire Zone, Doha

Workshop Fees


This bespoke workshop is designed to break down barriers and encourage team members from all parts of the business to communicate and work better together to achieve win-win outcomes. The workshop will consider the imperative for organizations to change and to keep pace with changes in the environment in which they operate. It will also focus on effective communication, influencing and negotiation skills.

Why attend:

  • Explore why change happens and how to embrace it
  • Evaluate change processes and effective implementation of change
  • Develop contingency plans to deal with unexpected events
  • Understand the need to work together as a team rather than in functional “silos”
  • Improve communication skills
  • Develop an understanding of influencing and win-win outcomes
  • Evaluate and implement effective negotiation strategies and tactics


Neil Doncaster, Chief Executive of the Scottish Professional Football League

Neil Doncaster is a qualified solicitor and has been involved with the football industry in a series of senior roles for the last 21 years. He currently holds the following positions:

Chief Executive of the Scottish Professional Football League; Non-Executive Director of the Scottish Football Association; and Executive in Residence with the Liverpool University Management School.

Neil came into the game when providing legal advice in relation to Bristol City and Bolton Wanderers. In 1997 he joined Norwich City as Company Secretary and, at the age of 31, became their youngest ever Chief Executive. In his twelve years at City, the Club re-built its reputation with supporters, with season ticket numbers trebling over the period to 20,000 and the Club receiving a number of awards for community, business development and innovation.

Neil believes passionately that football clubs should be at the heart of their communities as consultative, accessible and family- orientated organisations.

While with Norwich City, Neil was elected to the Board of the Football League and subsequently to that of the Football Association in England.

In 2009 Neil left Norwich City and moved to Glasgow to become the Chief Executive of the Scottish Premier League. In 2013, Neil oversaw the merger of the SPL and the Scottish Football League to form the Scottish Professional Football League (SPFL)  – responsible for all 42 senior clubs in Scotland. The merger created for the first time a Scottish footballing ‘pyramid’, as well as the introduction of play-offs between the top two divisions and a redistribution of the game’s wealth.

In July 2013, Neil was appointed as the first Chief Executive of the newly formed SPFL. The League has recently announced new, long-term broadcast deals with Sky Sports and Premier Sports and a number of sponsorship and licensing contracts. The SPFL has also introduced expanded new formats for the SPFL’s two cup competitions, including the innovative cross-border Challenge Cup, which includes clubs from England, the Republic of Ireland, Northern Ireland and Wales.