Harnessing the Power of Football

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Professional Development Workshops
12 March 2019 to 13 March 2019

Programme Start Time


Programme End Time

Location : Doha Exhibition and Convention Center - DECC

Workshop Fees

QAR 4,400.00

As football clubs increasingly become global reaching media-powerhouses, there is more and more to consider when reaching fans and delivering an unmatchable experience. This Professional Development Workshop will look to explore ways in which executives working both within football and in wider sport can strengthen their content strategy and further commercialise their fanbase.

Possible topics explored:

  • Content Production
  • Influencers
  • Conceiving a Global Brand
  • Live Experience
  • Commercialising Fanbases

Who should attend?

  • Brand Manager
  • Head of Marketing
  • Head of Commercial
  • Head of Operations
  • Head of Digital

Possible learning outcomes:

  • To understand how to create engaging, cross- platform content designed to identify and grow your fanbase
  • To establish a strategy for utilising high-profile athletes to grow your brand
  • To learn about the key areas necessary to creating an unmissable live experience
  • To develop a greater understanding of building audiences and explore new ideas and ways to generate increased revenue

Speakers include:

  • David Hopkinson, Global Head of Partnerships at Real Madrid Club de Futbol
  • Paul Rogers, Head of Digital Media at AS Roma


Discount Information

For discount or scholarship contact: delegate@josoorinstitute.qa