Alex Coulson has nine years of sports, event and lifestyle communications experience, working across a range of blue chip brands, events and federations on both UK and international programmes. He led the PR strategy and activation for British Airway’s multi-award winning London 2012 campaign and British Airway’s support of England’s FIFA World Cup™ 2018 bid. Coulson advises Visit Britain on their Premier League partnership and, as Director of the IMG Consulting PR team, oversees multiple client accounts.
He developed the strategy for the 2013 centennial celebrations of the International Fencing Federation (FIE) and also led the PR strategy and implementation for the French Golf Federation’s successful bid to host the 2018 Ryder Cup. Coulson is part of the Digital team at IMG Consulting and has extensive media contacts throughout the sports, sport business, lifestyle, travel and broadcast media.
Coulson previously held PR positions at Synergy, Generate and Lexis PR working across a multitude of clients including Coca Cola’s sponsorship of the Football League and the Barclays Premier League.